Pretty Little Lash Supplies (“we”, “us”, “our”) is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, store and disclose your personal information when you shop with us at prettylittlelashsupplies.com.au. By using our website or purchasing from us, you agree to the terms of this policy.
What information we collect
- Identity & contact — name, email address, phone number, billing and delivery address
- Order & transaction data — products purchased, order history, payment method type (we do not store full card numbers)
- Account information — username and password if you create a store account
- Communications — emails, messages or enquiries you send us
- Marketing preferences — newsletter subscription status
- Technical & usage data — IP address, browser type, pages visited, referral source, cookies
How we collect it
- Directly from you when you place an order, create an account, contact us, or subscribe to our mailing list
- Automatically through cookies and analytics tools when you browse our website
- From third-party services we use to operate our store
Why we collect it
- Process and fulfil your orders, including shipping and handling returns
- Send order confirmations, shipping updates and customer service communications
- Manage your store account
- Send marketing emails and newsletters — only with your consent. You can unsubscribe at any time.
- Improve our website, product range and customer experience
- Comply with legal and regulatory obligations and detect fraud
Who we share it with
We do not sell your personal information. We share it only with trusted third parties who help us run our business:
- Shopify Inc. — our e-commerce platform. Shopify Privacy Policy →
- Payment processors — Afterpay, Zip, Shopify Payments. We do not store full card details.
- Shipping carriers — Australia Post and couriers to deliver your orders.
- Email marketing platform — to send newsletters and promotional emails to subscribers.
- Analytics providers — Google Analytics and Meta Pixel.
Cookies & tracking
Our website uses cookies and similar tracking technologies to keep your cart active, understand how visitors use our site, and deliver relevant advertising. You can control cookies through your browser settings.
Marketing emails
We only send promotional emails to customers who have opted in. Every email includes an unsubscribe link. We comply with the Spam Act 2003 (Cth).
You can opt out at any time by clicking Unsubscribe in any email, or by emailing hello@prettylittlelashsupplies.com.au
How long we keep it
- Order records — 7 years to meet Australian tax and accounting obligations
- Account information — while your account is active and for a reasonable period after closure
- Marketing data — until you unsubscribe or request deletion
Your rights
Under the Australian Privacy Principles you have the right to:
Request a copy of the personal information we hold about you
Ask us to correct inaccurate or out-of-date information
Request deletion of your personal information (subject to legal requirements)
Unsubscribe from marketing communications at any time
To exercise any of these rights, contact us below. We will respond within 30 days. You may also lodge a complaint with the OAIC at oaic.gov.au.
Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.